Mile high shopping

Hong Kong airline Cathay Pacific has partnered with fashion etailer NetAPorter to offer its passengers mile high shopping from NetAPorter and its sister site Mr Porter, with delivery straight to their hotel room postflight.

Having wifi on all flights has to be the next ‘standard’ feature for all airlines and what a way to highlight this for Cathay Pacific than to do a tie with netaporter. With 12 hours to kill between Hong Kong and London, it’s a lot of time for online shopping. With it all being delivered to your hotel, why would you bother taking hold luggage again?

The tieup coincides with the launch of inflight wifi on the airline’s 12 new A350 aircraft. For the first seven months of the partnership – launched in August 2016 – passengers will be able to enjoy free use of the NetAPorter service, which will be covered by the complementary wifi access. Same day delivery is available to passengers heading for London or New York.


Sarah Rutson, vicepresident of global buying at NetAPorter, told the South China Morning Post: “Our customers are international, always on the move and time poor, and so they value convenience above all. With inflight connectivity, we are enabling them to shop the very best edit of the world’s top brands while travelling the globe. I’m excited to see this come to fruition.”

Idea Room is an initiative from Silk Road