Genesis Studio – New Brand Launch

South Korean automaker Hyundai Motor Group’s premium brand Genesis is opening its first standalone showroom in Seoul.

If you’re looking to create a premium property brand to sit alongside your standard brand it’s worth taking some cues from Genesis, otherwise known as Hyundai

An architecturally serious combination of concrete and rusted steel, the concept has been devised to 'premiumise' the brand's image (differentiating it from Hyundai's standard showrooms) and will host a series of art and music events, as well as culinary experiences.

Idea Room is an initiative from Silk Road