Aston Martin’s Lifestyle Boutique

British heritage car brand Aston Martin has unveiled its first ‘brand experience’ boutique in London’s Mayfair, showcasing product spinoffs and brand collaborations.

Aston Martin fully understand they’re as much a lifestyle as an automotive brand. Too many property developments try and ‘oversell’ the product opposed to the lifestyle it brings.

These include partnerships with British menswear label Hackett London, Netherlands based yacht specialists Quintessence Yachts and Venetian luxury linen brand Emilia Burano. The most notable features of the store – designed by Marek Reichman, who oversaw the design of the Aston Martin DB10 concept car used in the James Bond film Spectre – are a bespoke mosaic oak floor and an adaptable 'starry night' lighting installation. The space will also be used for events such as design masterclasses, art exhibitions and dinners.

Idea Room is an initiative from Silk Road