Ford’s brand’s crib recreates the sensations of car journeys
Those with children know that even how hard it is to get them to sleep in their bedroom, as soon as they’re in a car they zonk out. It’s interesting that a car manufacturer, as opposed to a brand that specialises in baby products, came up with this one. A great example of looking at innovation from a different perspective.
If the likes of BMW, Apple, Netflix, Marriott designed an apartment what would it be like?
April 2017 saw the launch of Ford's Max Motor Dreams cot: an at-home crib replicating the sensations of a car journey. Created in the US, the device simulates the motion, engine noise and street lighting of a night?time journey, with a gentle rocking movement and LED lights lining the sides of the crib. Operated using a mobile app, the one-off pilot has proved so popular with parents that the company is considering putting the cot into full?scale production.