Pimp your Swiss timepiece

Tag Heuer’s customizable smartwatch

Those that know us, know we’re huge fans of customisation. This is the first time we’ve seen such diverse options within the luxury watch sector – a great brand positioning for Tag Heuer. The more people get to be able the chance to have bespke clothing, cars, watches etc the more they’re going to expect it from their homes. Our sister company Silk Rod Marketing is working on a project which has up to 300,000 for a house – so it’s happening.

The customizable Connected Modular 45 is part of Swiss watchmaker TAG Heuer’s line of Connected watches. Customers can select from 30 watch dials for its electronic face (interchangeable with a mechanical one) and from 46 other features (such as materials or colors) – approximately 4,000 combinations exist in total. Compatible with a range of apps, TAG Heuer partnered with Google and Intel to design the wifi-connected 4GB timepiece, which costs from USD 1,650 to USD 17,000.

Idea Room is an initiative from Silk Road