Don’t wear that, wear this.

Voice-activated selfie camera dispenses fashion advice

No surprises the retailer that delivers everything from A to Z (hence the Amazon logo), has devised a fashion advise service. In tandem with Alexa the Echo Look provides advice and no doubt orders what you don’t have available.

Good opportunity here for interiors. Not happy with a wall colour? A sofa? Don’t pick up your Kelly Hoppen book, ask Alexa.

Amazon introduced Echo Look: a smart, voice-activated selfie camera which can take photos and videos on command and provide fashion advice. The Style Check facility sees virtual assistant Alexa providing advice based on fit, color, styling and current trends, when two outfits are compared. Available by invitation only in the US, the USD 200 device also has built-in lighting and a depth-sensing camera which automatically blurs the background.

Idea Room is an initiative from Silk Road